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Aren’t the just rebranding some generic ones that they vetted for compatibility? I heard that somewhere, so take it with a grain of salt.
That’s what most laptop OEMs do.
Dell is just “rebranded” Compal, Quanta, Clevo…
That’s not a bad thing and the ODM/OEM system is not anything new.
Sometimes the difference is just the badge, sometimes it’s firmware changes too, sometimes it’s completely customized to the OEM specifications.
It has varied a lot over time and mostly depends on how big the OEM is and proportionally how much time/effort/expense they want to throw at a particular design.