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Speaking from experience, from a long time ago, and from the people/family I’ve installed it for on older machines: It’s different. That’s 90% of it.
The people that had little to no windows/PC experience actually took to Linux a lot easier not having to relearn/change habits from windows.
Yes, I had my mom start with Linux and she’s confused when she has to use Windows.
Correct. It’s lack of familiarity. Once Linux gets around 10-15% market share, enough people who know the quirks of Linux to help new people who then Linux will be big.